The company aims to provide services and consulting in the fields of communication, online marketing, web design, and recruiting, particularly the conception and implementation of advertising campaigns, websites, as well as photo and video production. Furthermore, the company aims to trade and distribute goods of all kinds, particularly food supplements and health products, as well as to hold, develop, and exploit brands, intellectual property rights, and licenses. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate in Switzerland and abroad. It may also provide financing on its own account or on behalf of others, as well as provide guarantees and sureties for subsidiaries and third parties.