The company's purpose is the purchase and sale of products and furnishings for beauty centers, including the production and sale of cosmetics. The purchase, sale and rental of electro-aesthetic and non-electro-aesthetic equipment and machines. The management of one or more architecture and urban-planning studios, performance of general architectural services, in particular design, planning, construction management, consulting and preparation of expert opinions; the distribution and marketing of products and machinery, the trade of raw materials, marketing activities, commercial services, market research and consulting in the commercial field; the design and creation of advertising brands and websites as well as web design activities, post-production monitoring and mastering on digital and analog media, telematic and IT consulting services; real estate brokerage and promotion activities, also through the purchase and sale of real estate in Switzerland and abroad. The company may also participate in other companies and carry out any commercial, financial and real estate activity useful or necessary to achieve the company's purpose.