The purpose of the company is to act as a master franchisee and to hold subsidiaries and operating companies in Switzerland or abroad, which are mainly engaged in the development, manufacture, marketing and distribution of food products based on innovative recipes, as well as in the areas of restaurant services, customized catering, management of public facilities, tourism services and food delivery. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.