The company's purpose is: the provision of private and luxury concierge services, including the connection between clients and providers of high-end goods and services, the organization of personalized experiences, the search for rare products, personal assistance and the management of exclusive requests; the rental of prestige vehicles, as well as the purchase, sale and import-export of vehicles, mainly in the luxury and high-end sector; the provision of consulting services, commercial strategy, business management, operational management, brand development support and outsourced management activities, in Switzerland and abroad. The company may carry out any financial, commercial or real estate operations in connection with its purpose or capable of promoting it; it may in particular grant loans or guarantees of any kind to its partners or to third parties, create branches in Switzerland and abroad, take participations, found or finance companies having a direct or indirect connection with its purpose, all to the exclusion of operations prohibited by the LFAIE.