The association aims to promote meaningful film and media work in Switzerland. It conceives, produces and disseminates audiovisual content that makes a contribution to society, the environment and culture. The target audience includes SMEs, NGOs, educational institutions and public and semi-public institutions. To achieve its purpose, the association can in particular: develop, produce and publish film and media projects; provide services in consulting, conception, shooting, post-production and distribution and accept and charge for orders; conduct educational and exchange formats (workshops, screenings, talks); cooperate with suitable partners and maintain networks and participate in subsidiaries; raise funds (donations, grants, sponsorships, earnings from services) and use them in accordance with the statutes.