The company's purpose is to acquire, construct, rent, manage, sell and broker real estate of all kinds. In addition, the company's purpose is to trade in goods of all kinds, in particular non-alcoholic and alcoholic beverages. The company may conduct all business and take all measures that are directly or indirectly related to the company's purpose. It may establish branches in Switzerland and abroad, found, acquire, and sell companies in Switzerland and abroad, or participate in such companies, buy and sell properties in Switzerland and abroad, mortgage, broker, and manage them, develop and register intellectual property rights such as patents and licenses, acquire, grant, and exploit such rights, and conduct financial, investment, franchising, leasing, management, and trust transactions, as well as take over representation and agency activities.