The company's purpose is to engage in holding activities, namely to hold and manage participations, in particular the Rouge Group, as well as to provide services of all kinds, essentially for the benefit of its subsidiary or affiliated companies, in Switzerland and abroad, including the management, protection and exploitation of patents, licenses, trademarks and other intellectual property rights, sales promotion and marketing, centralized purchasing and selling of all raw or manufactured products, centralized billing of sales and services, account verification, in particular auditing according to national and international standards, assistance, advice and all administrative, financial, IT, legal, insurance, planning, control and human resources management services, as well as the acceptance of administrative and fiduciary mandates (for full purpose see articles of association).