The company's purpose is the management and administration of sports brands in Switzerland and abroad, through exclusive representation or direct ownership, for the import, distribution and sale of sports equipment and related articles, as well as the management and administration of sales outlets dedicated to their marketing in Switzerland and abroad. Furthermore, the company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.