The purpose of the company is to offer consulting services, services and trade in and sale of goods in the field of color, fashion and lifestyle via the internet or other channels, as well as to offer consulting, management and administrative services in the field of general, public, health and social and real estate management. The company may establish branches in Switzerland and abroad, found, acquire or participate in other companies in Switzerland and abroad, and conduct all business that serves its purpose directly or indirectly. The company may acquire, encumber, manage and sell properties, securities, copyrights, patents and licenses of all kinds in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.