The company's purpose includes all activities related to the management, purchase, sale, enhancement, and promotion of real estate, either on its own behalf or for third parties; the provision of consulting services, including in strategy, organization, communication, personal or professional development, or project management, training and teaching, in all forms, in the mentioned or related fields; the organization of events, conferences, training sessions, or cultural activities; the management of rights, licenses, or trademarks, excluding activities prohibited by the LFAIE. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all commercial, industrial, or financial activities, and perform all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related to it, including the acquisition and sale of real estate.