The company aims to develop, consult, provide services, and trade in the fields of IT, photography, video, audio, media, electronics, as well as trend and lifestyle articles. The company may establish branches and subsidiaries both domestically and abroad, and may participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. It may also provide financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.