The purpose of the company is to trade in entertainment electronics, photo and video equipment, hardware and software, and to offer services in these areas. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business that can achieve synergies with the main purpose. Furthermore, it can acquire, manage, sell and pledge properties, intellectual property rights and securities, as well as take out and grant loans.