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DirectoryBusiness & Technical ServicesMarket Research InstitutesBernMediapulse AG für Medienforschung
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Mediapulse AG für Medienforschung

Summary

About the company

The core activity of Mediapulse AG is the collection and processing of data in the field of media research, particularly in the areas of television, radio, online media and newspapers. The company collects and analyzes data on the usage and reach of media content to provide this information to media companies, advertisers and other interested parties. The data is provided in various formats and categories such as TV data, radio data, online audience data and establishment survey data.

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TV Data
TV usage data for analysing TV viewing in Switzerland; reach, rating, viewing duration and dwell time for channels, programmes, target groups, time periods and usage locations.
Radio Data
Radio data for analysing radio usage in Switzerland; reach, usage duration, target groups, time windows and regional analyses for stations and station groups.
TV Streaming Data
Streaming data on at-home usage of relevant non-TV services in Switzerland; reach, rating, viewing duration, dwell time and analyses by target group, time and end devices.
TV Replay Ad Data
Data on Replay Ads in the Swiss TV market; measurement of Start Ads, Pause Ads and Fast-Forward Ads with net reach, contact frequency and contact duration.
TV Big Screen Data
Data on the reach, equipment and usage of TV devices in Switzerland; combines device reach with TV and non-TV usage on the big screen.
Press

Media

February 10, 2025Media
«Die Schweiz ist ein ausgesprochenes Radioland»
persoenlich.com
August 26, 2024Media
Tessiner Lega-Nationalrat Lorenzo Quadri missbraucht Brief von Mediapulse AG für SRG-Initiative
watson.ch

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Location

Weltpoststrasse 5
3015 Bern

At a glance

Legal form
Corporation
UID
CHE-113.007.650
Founded
2006 · 20 years
Last commercial register change
June 16, 2026
Employees
51 to 100

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