The company's purpose is to operate inns, restaurants, hotels, clubs and entertainment businesses, as well as to provide consulting services to such businesses. Furthermore, the company aims to organize and conduct events and occasions of all kinds, as well as to provide management services and to develop and provide gastronomy and event concepts in these areas. The company also aims to trade in goods of all kinds, in particular art objects, operate art galleries and engage in publishing activities, take over architectural work and related services, and operate telemarketing agencies, call centers and market research. The company aims to design, produce, distribute and sell fashion and beauty products, also online. The company can acquire, use and sell representations, licenses, trademarks, patents and other intellectual property rights, as well as carry out all commercial, financial and other activities that are connected with the company's purpose. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, hold and sell real estate. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.