The conception, organization, production, promotion, and operation of events of all kinds, particularly in the fields of nightlife, parties, clubs, outdoor activities, festivals, culture, and art; the management, operation, and enhancement of event concepts, brands, venues, atmospheres, and experiences related to entertainment. It also aims to provide all services, consulting, support, artistic direction, and development of projects and concepts in the fields of promotion, marketing, communication, and branding, including digital marketing, social media management, content creation, advertising, public relations, and any related activities; the provision of all services in the fields of travel and business trips; commercial intermediation, networking, partnerships, sponsorship, and representation in the aforementioned fields; the sale, distribution, and marketing of beverages, including alcoholic and non-alcoholic beverages, in compliance with applicable laws and regulations; the purchase, sale, rental, management, and operation of equipment, facilities, and services related to the aforementioned activities. The company may also engage in any other activity directly or indirectly related to these objectives; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its objectives or directly or indirectly related thereto.