The company's purpose is trade, product processing, consulting, establishing ISO standards, structures and company management, event management, and organizing trips. The company may grant loans. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, hold and manage financial participations, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related directly or indirectly, both in Switzerland and abroad.