The core activity of Merz Marketing is providing marketing consulting services, particularly in the area of OTC pharmaceutical marketing. The company offers services such as status analysis, target-based consulting, marketing coaching and consulting in the areas of health services and marketing.
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Current state analysis
Brand SWOT analyses, current brand portfolios and innovations, brand status, resource status, competitor analyses, communication analyses and market research coaching.
Support for strategic and operational brand management, coaching for implementing the planning fundamentals, controlling and updates of brand objectives, coaching for marketing and sales teams.
OTC Pharma marketing
Brand and marketing work for OTC products, including Parsenn products, the powder company, Similasan, Vifor SA and Pharma Singer.
Healthcare services and marketing
Brand concept for natural pharmacy/drugstore, new store format as a remedies manufactory and competence centre for complementary medicine, network coaching for project specialist groups.
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