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DirectoryIT & CommunicationAdvertising agencyBaselmetaphor GmbH Basel
metaphor GmbH Basel Logo
Verified· 3 sourcesTrust Score
Summary

About the company

metaphor GmbH Basel is a multimedia agency offering website design and development, web applications, graphic design, communication and search engine optimisation. Its services also include content management systems.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Advertising agency
✓ Offered10
Websites
Concept, creation, maintenance and content management of websites with an in-house CMS or WordPress; including mobile and secure websites.
Web development
Customised and personalised web applications and CMS; simplification, improvement and automation of business processes, with ColdFusion development.
Graphics | Design
Design of visual communication materials and design solutions as part of communication and web projects.
Communication
Communication concepts and implementation on suitable media, including content management and SEO.
SEO
Search engine optimisation for better discoverability of services and offers in the region on Google, Bing, Search, Yahoo, DuckDuckGo and Yandex.
Web apps
Web applications to simplify processes; tools for more comfort and lower operating costs.
Backyard CMS
In-house content management system for customised web applications and websites with personalised content and processes.
ColdFusion development
Development with ColdFusion for customised and personalised web applications and CMS.
Mobile
Mobile websites and mobile-optimised web presences for different devices.
Secure websites
Websites with SSL encryption for secure transmission and enhanced protection when using them.
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4.1/5

metaphor GmbH Basel

Trust & reputation

ranQ Trust Score of metaphor GmbH Basel: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 96% · As of November 2026

metaphor GmbH Basel scores 60.4 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.70.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.27.910%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.70.08%
metaphor GmbH Basel scores 83.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
metaphor GmbH Basel scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
metaphor GmbH Basel scores 74.3 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.74.34%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

metaphor GmbH Basel reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 5.0 out of 5 stars from 2 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 2 reviews across all connected sources

Sources
GGoogle52
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

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Location

Im Westfeld 2
4055 Basel

At a glance

Legal form
Limited Liability Company
UID
CHE-109.500.367
Founded
2002 · 24 years
Last commercial register change
March 7, 2024
Employees
1 to 10

Active in 1 of 26 cantons

  • BSBasel-City
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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