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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesZugMetrixLab Switzerland GmbH
MetrixLab Switzerland GmbH Logo
Verified· 2 sourcesTrust Score
Summary

About the company

MetrixLab Switzerland GmbH provides market research and consumer insights services for companies. The company supports clients in analyzing audiences, ideas, products, campaigns, and brands through digital research platforms, panel access, and AI-enabled methods.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered9
Audience and Market Research
Insights into consumers, market forces, and the competitive landscape; U&A and H&A studies, market exploration, segmentation, need sizing, and persona analysis.
Concept and Claims Testing
Screening, optimisation, and validation of ideas, concepts, claims, product features, and brand messages; including Concept Screen, Concept Test, and Claims Test.
Product, Packaging and Experience Research
Analysis of product ideas, packaging, and shopping experiences; Journey Explorer, Pack Explorer, Pack Test, Pack Test Express, and Pack Test Model to optimise at the point of purchase.
Advertising and Campaign Testing
Pre-testing of creative and in-market campaign measurement; Creative Explorer, Creative Pre-Test, Creative Pre-Test Instant, Creative Review, Campaign Impact, and Cross-Media Monitor.
Brand Health and Growth Research
Brand tracking, brand equity, and digital brand monitoring; Brand Track, Brand Track Express, and Brand Signals measure brand perception and growth drivers.
Self-Service Research Platform (Toluna Start)
Integrated platform for quantitative and qualitative research; study design, audience access, real-time analytics, dashboards, expert support, and global panel connectivity.
Global Panel Access
Access to a global panel community of more than 81 million consumers for market research, rapid recruitment, and broad-based data collection.
Custom Market Research
Tailored qualitative and quantitative research, full-service or DIY, with expert support for specific business questions and custom research needs.
AI-Powered Research and Analytics
AI-powered studies, synthetic personas, automated analysis, sentiment coding, theme extraction, quality checks, and real-time insights in Toluna Start.
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4.1/5

MetrixLab Switzerland GmbH

Trust & reputation

ranQ Trust Score of MetrixLab Switzerland GmbH: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

MetrixLab Switzerland GmbH has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
MetrixLab Switzerland GmbH scores 70.2 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.70.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
MetrixLab Switzerland GmbH scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
MetrixLab Switzerland GmbH scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

MetrixLab Switzerland GmbH reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Knowledge

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Location

Zählerweg 6
6300 Zug

At a glance

Legal form
Limited Liability Company
UID
CHE-320.694.565
Founded
2020 · 6 years
Last commercial register change
August 6, 2024
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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