The company aims to operate a media enterprise active in the fields of media production, communication, marketing and consulting, and to provide related services. The company may participate in other domestic and foreign companies, acquire, establish or merge with similar or related companies, establish branches in Switzerland and abroad, acquire, manage and resell real estate, securities, copyrights, patents and licenses of all kinds, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.