The company's purpose is to provide services in the field of marketing, in particular consulting, conception and implementation of marketing strategies, online and offline marketing measures, market research as well as the development and marketing of advertising and communication solutions. The company may also be active in related business areas and conduct all business that is suitable to promote the purpose of the company. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.