The company's purpose is to acquire exploitation rights to, as well as produce, promote, distribute and otherwise exploit in any physical and intangible form, image and sound recordings, produce related goods and provide related services, as well as acquire and exploit other industrial property rights, and conduct all business related thereto. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. It may acquire, develop, manage and exploit patents, trademarks, licenses, manufacturing processes and intellectual property rights.