The Company's purpose is to engage in e-commerce and trade activities, particularly the procurement, purchase, import, export, marketing, distribution, and sale of footwear, clothing, accessories, and related consumer goods, both in Switzerland and abroad. The Company sells products to both private and commercial customers in Switzerland and abroad. The Company may provide ancillary services related to its activities, such as product development, branding, advertising and marketing services, customer service, IT and data management services, as well as logistics coordination and order fulfillment. The Company may establish branches and subsidiaries in Switzerland and abroad and may carry out all operations and activities directly or indirectly related to its purpose.