The company's purpose, in Switzerland and abroad, is to engage in all commercial, craft, industrial, service, consulting, training, management, development, and exploitation of concepts in the fields of well-being, aesthetics, beauty, non-medical health, personal development, education, marketing, digital, communication, commerce, distribution, and services to individuals and businesses. The company may create, acquire, operate, manage, transfer, or license trademarks, patents, licenses, franchises, concepts, platforms, and intellectual property rights of any kind. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.