The company's purpose is to sell vehicles (bicycles, scooters, accessories for electric vehicles, etc.), household appliances, outdoor equipment, and spare parts and accessories for these goods. Furthermore, the company aims to provide coaching and consulting services, particularly in the areas of strategy and business development. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.