The company aims to develop and promote brands by providing consulting, development and design services. Furthermore, the company aims to conduct brand analyses and develop brand strategies and brand identities. In addition, the company aims to conceive and implement brand appearances in the areas of design, text and technology, as well as to realize brand communication in all media formats, in particular in print, online and 3D. The company also aims to create documentation and conduct workshops, training sessions and project management in connection with brand development. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.