The company aims to trade in jewelry, watches, accessories, and related products, as well as their manufacture, design, import, and export. It can operate online and stationary sales channels, offer consulting and design services in the field of jewelry and fashion, and organize events and cooperations related to its products. The company can engage in all commercial, financial, and other activities that are directly or indirectly related to its purpose. It can establish branches and subsidiaries domestically and abroad and participate in other companies.