The company's purpose is to engage in all activities in the fields of media, audiovisual and cinema, including production, creation, design, promotion, distribution, consulting and dissemination of content; the company also organizes events. In general, the company may establish branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, grant loans or guarantees to associates or third parties, and carry out all financial, commercial, movable, immovable and other operations in Switzerland and abroad, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.