The purpose of the company is the production, trade and distribution of audiovisual and other media products of all kinds, the provision of services in the media and communication sector including communication and strategy consulting, training and coaching, lectures, moderation, events and exhibitions, the provision of author and publishing services, web hosting and mastering, as well as the trade in rights to audiovisual and multimedia products of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.