The purchase, sale and trade of all types of goods, notably gift items and related products; the operation of gift item shops and all related products; the operation of online sales websites related to the aforementioned products; the provision of all services related to the commercial field, notably business development consulting and all similar activities. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.