The company's purpose is the import-export and trade, notably online, of all types of products, notably products related to modeling, kits, figurines, and games. It also aims to organize and provide courses, workshops, and training in the fields of modeling, painting, and tabletop games, as well as planning and hosting events, competitions, exhibitions, and various other manifestations. It can also offer consulting and event management services for third parties in the aforementioned fields. The company may also engage in any activity in the real estate sector, with the exception of operations prohibited by the LFAIE, notably the renovation, management, promotion, purchase, sale, and enhancement of real estate, for its own account or for the account of third parties. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out any operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.