The operation of a travel agency. The organization, promotion, representation and sale of services related to travel and tourism. Any activity in the field of bookshops. Any activity related to art galleries. The company may create branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with the same or similar purpose, carry out all operations and conclude all contracts suitable for developing its purpose or directly or indirectly related thereto. It may also carry out all financial, fiduciary, commercial or industrial, movable and immovable operations related to the achievement of its purpose. It may grant loans or guarantees to its shareholders and to third parties, stand as guarantor for loans subscribed by shareholders or third parties, guarantee these loans by the issuance or pledging of mortgage securities or by the subscription of any other financial undertaking.