The company's purpose is to advise and manage companies, particularly in the retail sector, and to provide consulting services to companies in the areas of strategy, marketing and sales, as well as process and organizational development, particularly in the areas of innovation, trends and trade in consumer and investment goods. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.