The company's purpose is to trade in goods of all kinds, in particular goods that represent a culture or a country. In addition, the company offers services in the areas of gastronomy, travel and tourism, consulting and personnel, as well as the organization and implementation of cultural events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.