The company's purpose is to operate public establishments and retail businesses for on-site and/or take-away sales of all products related to wine and gastronomy, as well as to promote these products. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire or sell real estate within the framework of its main activity only and except for operations prohibited by the LFAIE, and carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it. It may also provide loans to associates or third parties if it serves its interests.