The company's purpose is the import, export, distribution and sale of all types of products and vehicles, in particular bicycles, electric vehicles and accessories, as well as the execution of all services in the field of mobility and any activity directly or indirectly related thereto. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related thereto.