The company's purpose is to carry out all types of services in the fields of e-commerce and digital marketing, as well as advising on commercial transactions conducted via the Internet. The company may also engage in all financial, commercial, industrial, movable or immovable activities directly or indirectly related to its purpose, excluding any operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE). It may establish branches or subsidiaries in Switzerland and abroad, participate in any company having a direct or indirect connection with its purpose, acquire or create them. The company may also grant loans or guarantees to associates or third parties if it serves its interests.