The company's purpose is: the design, development, publishing, distribution and marketing of video games on all platforms, as well as the production of interactive digital and multimedia content; all consulting services in gamification, interactive design and immersive technologies; organization of events and all services and training in the fields of video games and new technologies. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.