The company's purpose is to organize, manage, and market activities in the outdoor, tourism, and sports sectors. In particular, it engages in the rental, sale, and management of bicycles, e-bikes, motorcycles, camper vans, motor vehicles of all kinds, as well as sports equipment, accessories, and means of transport in general. The company also organizes guided tours, trips, active holidays, sports and corporate events, and provides training activities, including mountain bike lessons for children, young people, and adults. The company is also responsible for the design, planning, implementation, and maintenance of mountain bike trails, trails, and sports and recreational facilities, as well as the development of projects related to mobility, the territory, and the outdoor sector in general. It can provide technical, managerial, and strategic consulting services in these areas. The company can offer consulting and support services to individuals and companies in the fields of communication, marketing, and branding, including the production of photographic and audiovisual content, the development of visual identities, logos, websites, digital strategies, and promotional campaigns. The company can engage in the import, export, distribution, and trade of goods and services related to the sports, outdoor, and mobility sectors. The company can acquire, hold, and manage shares in other companies in Switzerland and abroad, establish branches and subsidiaries, and carry out all commercial, financial, and contractual operations directly or indirectly connected with its purpose. The company can purchase, hold, manage, and sell real estate in Switzerland and abroad, in compliance with the applicable legal provisions.