The company's purpose is: a) the purchase, sale, rental and management of real estate; b) all activities in the field of advertising services, graphics, visual identity and design. It may also acquire and administer participations, on its own account or on behalf of third parties, in commercial or industrial companies, located in Switzerland or abroad, by acquiring shares, bonds, parts, holding claims or any other suitable form, taking patents and trademarks. It may carry out all operations that are directly or indirectly related to its main purpose. The company may grant loans to its associates or third parties, guarantee loans subscribed by its associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge its assets to secure any claim. The company may carry out any commercial and financial activity, any investment or other activity directly or indirectly related to its purpose or that is suitable to achieve it. It may carry out these operations on its own behalf or on behalf of third parties, as a representative or agent, or have them executed on its behalf by third parties. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.