The company's purpose is to acquire, sell, hold and manage intellectual property rights and license rights, in particular in the watch industry and related fields, as well as to buy and sell, market and develop watches, related products and other luxury goods, and to perform all activities related thereto. It also provides services in the aforementioned areas. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, and grant security of any kind, including guarantees and sureties, for its subsidiaries and third parties.