The company's purpose is to trade in bicycles, e-bikes, accessories, spare parts and cycling clothing, as well as to provide repair, maintenance and consulting services. Additionally, the company offers (e-)bike tours and rentals, as well as leasing and financing models for bicycles and e-bikes. The company manufactures and distributes bicycle frames, complete wheels and e-bikes. It can operate online and stationary trade, organize training and events in the field of mobility and cycling sports. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.