The production and sale of ice cream, pastry products, chocolate, confectionery, and related food products wholesale and retail, including mobile units, catering services, purchase and sale of coffee-based products, sale of alcoholic beverages, the trade of movable goods particularly food products, semi-finished products and raw materials intended for food, sale of gift items, the management of ice cream parlors, bars, pastry shops and related laboratories, for sale also directly to the public, the production, marketing, distribution on its own or with the formula connected to the operation of public premises. The company may participate in other businesses and establish branches and subsidiaries, in Switzerland and abroad. The company may carry out any commercial, industrial and financial operations aimed at pursuing the social purpose, assume and alienate directly interests or participations in other companies or businesses with an analogous, related or in any case connected object to its own.