The company's purpose is to manage, utilize, license and exploit intellectual property rights, in particular patents, trademarks, licenses, franchises, copyrights, designs and other protective rights, as well as to hold, manage, acquire and dispose of participations in companies in Switzerland and abroad. Furthermore, the company can develop, manufacture, distribute, import, export and trade consumer goods in the household sector. It can provide services of all kinds, in particular in the areas of consulting, management, technology, research and development, marketing, as well as financial and corporate consulting. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies, and carry out all commercial, financial and industrial activities that are directly or indirectly related to its purpose. It can enter into joint ventures, promote cooperation and form strategic alliances.