The purpose of the company is to develop and design brands, company signs and logos for customers, as well as to provide related services. The company can acquire, hold, manage, use and dispose of patents and inventions, and grant licenses and usage rights. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies or merge with them, and directly or indirectly finance companies in which it has a stake, other group companies and shareholders. The company can acquire, hold, encumber and sell real estate in Switzerland and abroad. The company can conduct all business, enter into obligations and conclude contracts that are suitable to promote the company's purpose and the development of the company, or that are directly or indirectly related to it.