The company's purpose is to trade in goods of all kinds in the fitness and wellness sector, provide coaching services to improve physical performance, and train for the development of international distribution structures. The company also develops, advises and maintains websites, including social media, for the marketing of products in the fitness and wellness sector. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage intellectual property rights and real estate in Switzerland and abroad, provide guarantees and sureties for subsidiaries and third parties, and arrange financing for its own account or for the account of others.