The company aims to publish its own media products as well as provide services in the form of editorial texts for third parties and the creation of layouts for print and non-print media for third parties. Furthermore, it aims to sell and broker advertisements and other advertising media for print and non-print media, provide services in the field of direct marketing and direct selling of all kinds of products, and trade in goods of all kinds, in particular subscriptions, securities, licenses, patents, and trademarks. It can participate in or manage other companies in the printing and publishing industry. The company can acquire, exploit, and sell intellectual property rights in Switzerland and abroad, acquire and sell participations in companies of all kinds, establish subsidiaries, open branch offices, acquire, manage, and sell real estate, and conduct all business and conclude contracts that are suitable and conducive to achieving the company's purpose.