The company's purpose, both in Switzerland and abroad, is: the operation of a communication, advertising and marketing agency, as well as all related activities, consulting and services; all activities in the field of events and public relations; the design, production, recording, reproduction and distribution of all audiovisual and multimedia products, including all editorial and photographic services. The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, industrial and real estate transactions (except for transactions prohibited by the LFAIE) and conclude all contracts directly or indirectly related to its corporate purpose. It may also grant loans or guarantees to associates or third parties if it serves its interests.