The company's purpose is to operate an internet platform and online trade, as well as to provide services in the areas of e-commerce, online shopping, online learning, education, and retail, as well as to acquire, manage, and dispose of participations. The company also aims to trade in goods of all kinds, particularly in Switzerland. The company may acquire, hold, sell, and grant patents, copyrights, trademarks, and other intellectual property rights, as well as licenses of any kind. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies. It may acquire, hold, and sell real estate. The company may grant loans or other financing to its direct or indirect parent or subsidiary companies, with or without consideration, and provide security for the liabilities of such other companies, including by way of pledges on assets of the companies or fiduciary transfers of assets of the companies, or by way of guarantees of any kind. The company may enter into any business and conclude any contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.