The purpose and object of the company is the acquisition and long-term management of participations in companies of all kinds, in particular in the shoe and fashion industry, as well as the financing of domestic and foreign companies associated with or closely related to the company. Furthermore, the company aims to trade and distribute shoes and fashionable accessories, mainly in Switzerland. The company may participate in other companies, acquire, manage or sell real estate and conduct all business that is suitable to promote or facilitate the development of the company and the achievement of its purpose.